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What is Link Farming and Is it important for SEO?

What is link farming

What is link farming?

Link farming is an uncertain SEO strategy in which a website establishes a reciprocal linking relationship with another website or pays a provider for a significant number of inbound links. Websites employ link farming to increase their rankings in search engine results because many search engines include inbound links when evaluating a page rank for a website.

Search engines were once extremely vulnerable to link farming since they were based on the premise that a page has more authority if a big number of other sites link to it. Link farming now frequently fails because search engines have evolved to prioritize results based on what is most beneficial to the user. This indicates that a link from a credible site with similar content to the page to which it is connecting is more valuable than a random link from a large number of sites.

When search engines identify webmasters attempting to artificially inflate the number of backlinks to their domain through link farming, they generally penalize this conduct. A violation may cause a site’s page rank to be reduced or possibly eliminated for a period of time.

Search engines, in essence, try to promote websites to establish authority – and consequently page rank – in the most ethical way possible. The best strategy to increase page rank is to develop high-quality websites that are often linked to other high-quality websites.

Is link farming important for SEO?

Link farming is a deceptive black-hat SEO tactic that Google frowns upon. However, because Google isn’t always able to detect unnaturally created links, many SEOs continue to build link farms. The strategy is especially common in areas where it is difficult to develop natural relationships, such as gambling, lending, and adult.

When Google detects a link farming, it may penalize not only the sites within the link farm but also the domains to which the link farm links. As a result, webmasters and white-hat SEOs must learn how to identify and prevent receiving backlinks from them.

What is the history of Link farming?

In 1999, link farms became widely known as a commercial trend on the internet. This type of strategy utilized by SEO and webmasters had an impact on PageRank. In its early years, Google’s PageRank algorithm focused on links as page votes, as well as links to other pages or backlinks as casting votes.

Link farming takes advantage of Inktomi, a technique employed by search engines like HotBot and Yahoo. These early search algorithms, which were used by well-known search engines, led to advancements and a great deal more sensitivity in selecting a suitable kind of website. Due to the oversaturation of the market, most web searches no longer return results of high quality. To recognize a link farming site, look for the following criteria; Redundant keywords and internal links; irrelevant or brief content pages; a young page age; and an excessive number of pop-up advertisements.

The introduction of Web 2.0 for new interactive experiences makes it possible for the author-user social relationship to produce opinionated content. In 1999, Darcy DiNucci created Web 2.0 as an improvement to the static website model used in Web 1.0. WordPress is a web development platform that creates online websites or blogs and serves as an illustration of how the web may handle user engagement with authors by allowing comments that serve as reactions and opinions to the content the author created.

How to identify link farms?

When you have the opportunity to get a link from a website, make sure the site does not belong to link farming. There are several options for doing so:

  •  Examine a website’s overall quality

Websites within a link farm nearly always have poorly written and/or computer-generated content that is disjointed or covers unusual topics. They typically do not look good either, as they use a template design with little to no personalization. Websites within a link farm are also more likely to have a low-cost TLD, such as .top or .xyz.

  • Check the Author and About sections

Either anonymous authors or fictitious author profiles using stock images are displayed on link farming websites. Additionally, they frequently feature sparse or meaningless “About” pages, which makes it impossible to discover who is responsible for the website.

Last but not least, these websites generally include a generic contact form or no contact information at all.

  • Examine the number of websites that are linked

While linking to relevant authority sites is a good SEO practice, a website that links to a large number of sites is not a positive sign. This is especially true for individual pages: if each page on a website has a large number of outgoing links, you may be dealing with a link farm. Use Ahrefs’ “Linked Domains” report within the Site Explorer tool to determine how many domains a site links to.

  • Examine the anchor texts

Inappropriate anchor texts in the website’s content are another indicator that it is link farming. There is a good likelihood that the website is a part of link farming if most of the anchor texts are keyword-rich, which indicates that the site’s SEO is likely manipulating links.

  • Don’t be fooled by SEO stats

A website may be well-designed and have a high DR, but it does not guarantee that it is not link farming. Some webmasters and SEOs intentionally increase their site’s DR in order to sell links. The volume of organic search traffic to a site and the pattern of that traffic are preferable metrics to consider. This helps you determine the site’s growth and whether it actually receives visitors.

Why does Google Hate link farming?

Link farming first appeared in response to Google’s ranking system, PageRank. Every link to a certain website was assumed a vote for that site’s overall value and popularity in the early days of PageRank. The more backlinks a site had, the more valuable it was thought to be, and there was little way to distinguish between real backlinks and those generated to trick the system. However, as the algorithm developed and Google got more intelligent, steps were finally implemented to identify and prevent link farming from dominating SERPs.

As a result, owning, operating, or even being associated with a link farming operation can now result in penalties from Google and the other search engines, and for good cause. Link farms purposefully try to fool Google’s algorithm in order to acquire false ranks for sites that haven’t earned them. This compromises the integrity of Google’s SERPs, making it more difficult for searchers to get the best answers to their searches.

What is a better alternative to link farms?

Link farming may appear to be a quick way to achieve your desired level of SEO performance, but it just doesn’t work in the long run. Running your website ethically and using the appropriate SEO options early on are the only ways to ensure long-term success. Here are some pointers to help you get going:

  • Check the links you choose carefully

Make a special effort to make sure the website you are connecting to is trustworthy when choosing outbound links to include in your content. Pick websites and materials that are related to your own. Verify their applicability, reliability, and ranking.

To your audience, an outbound link is a recommendation from you. Choose carefully. Also, exercise caution when asking other website owners for inbound links. Dealing with anyone who tries to sell you the link is especially not recommended.

Remember that if they’re selling links to you, they’re probably also selling them to a lot of other people, which means you’re dealing with a link farm.

  • Understand the differences between link farms and directories

A link farm and a directory could appear to be the same thing at first glance. They are, nevertheless, extremely dissimilar. While link farms are random, directories are well-organized and carefully managed.

Additionally, directories actually exist to assist people looking for information in finding what they need. In comparison, link farms don’t truly offer their visitors any kind of helpful service. Just carefully consider your alternatives to make sure you are included in the best, most pertinent ones for your business or niche.

  • Prioritize gaining organic links

Although there is nothing wrong with asking for, or exchanging links with trustworthy competitors in your niche. Completely natural backlinks are still the best option. And the best approach to achieve those is to concentrate on accumulating a library of expertly created, educational content, that actually benefits the people who visit your website. Investigate a range of topics associated with your area of expertise as well as other media. Answer the inquiries from your audience from different perspectives.


Although link building has the potential to greatly enhance your SEO, it’s crucial to be aware of the pitfalls. If you’re not careful, link farming can affect your SEO, so be sure to stay away from it. Make sure to sign up with a reliable firm that can assist you in building links safely.


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